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Rose Soffel

Talent & Culture Director

Growing up on the south coast of the UK, I took a slightly different path to many of my peers, stepping straight into the workforce rather than pursuing A-level or university education. This early career choice has really shaped my view, especially my strong belief in equitable opportunities for all. For over a decade now, I’ve built my career in HR, focusing on organisational development, creating inclusive cultures, building high-performing teams, and driving employee engagement. My career to date has given me incredible opportunities to lead on DEI strategy and initiatives at companies such as Amazon and Revolut. My aim has always been to highlight how diversity is a strategic advantage that leads to a more innovative, engaged, and high-performance culture.


How to get involved

Join as a member firm

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a business level. Apply now and let us know how you can help.

Join as a Partner or a Supporter

Partners and Supporters are companies and organisations within the industry, who do not fall within our Member definition but share our goals and values and agree to amplify the work the Diversity Project does.

Join as an ambassador

Diversity Project Ambassadors are people with a savings and investment background who support the Project’s ambition to accelerate diversity and inclusion in our sector. They advocate inclusion and offer their time and expertise to support the Project’s activities. Please read about the role of an ambassador.